About Strong Mind Strong Performance

Founded by a parent of two teenage athletes and with over 10 years of youth development experience. Strong Mind Strong Performance was created to help parents and coaches connect with young athletes—going beyond skill and strength into self-belief, emotional regulation, and mental resilience. We know that sports success is 90% psychological , and we’re here to train that side too.

Grounded in science. Built from experience.

OUR VISION

SMSP exists to grow confidence in our youth by strengthening the quality of their reflections, relationships, and communication.

We believe confidence is not built through correction or surveillance, but through healthy, consistent interactions that make young people feel seen, heard, and valued. SMSP is designed first for students — while giving Guardians, Coaches, and Organizations the visibility, safety, and outcomes they need to support them responsibly.

When SMSP works perfectly /students demonstrate measurable improvements in self-regulation, confidence, and communication within six weeks, while the adults around them gain clearer insight into how to support growth without diminishing agency.

Core Principles (How We Think)

Before the pillars, these guide every decision:

  • Asset-Based, Not Deficit-Based
    We do not “fix kids.” We surface strengths, patterns, and growth.

  • Human Judgment Always Comes First
    Technology supports reflection — it never replaces relationships.

  • Student Agency Is Non-Negotiable
    The platform is for students, not about them.

  • Transparency Builds Trust
    Growth is visible, contextual, and shared with intention.

The Five Pillars of SMSP

  • Students are the primary user and the primary beneficiary.

    SMSP is designed so students:

    • Understand the platform exists for them

    • Have space to reflect, store growth, and use their voice

    • Experience feedback as support, not judgment

    • Build confidence through awareness and communication

    This platform is here to help grow confidence in our youth. Adults engage as guides and supporters, not monitors. 

                           “Ask. Listen. Celebrate!!!”

  • Growth starts with what’s already working.

    SMSP applies:

    • Asset-based framing to all feedback

    • Universal Design for Learning (UDL) to meet students where they are

    • Multiple ways to engage, reflect, and demonstrate understanding

    Reflection is treated as a skill, not a byproduct.

    The system listens for:

    • Personal growth over time

    • Engagement and comprehension

    • Recall and understanding

    • Coach instruction quality

    All without labeling, diagnosing, or ranking students.

  • Safety is foundational — not a feature.

    SMSP is built with clear guardrails:

    • No diagnoses

    • No mental health claims

    • No automated judgments

    • No direct student correction without a coach

    • No Guardian micromanagement

    Data principles:

    • Voice stored temporarily (30 days max)

    • Analysis retained, audio deleted by default

    • Full storage only with guardian permission

    • Access defined by LOI

    • Admin insights are anonymized only

    Our technology exists to protect trust, not erode it.

  • Real growth happens in the community.

    SMSP creates a shared but role-appropriate ecosystem:

    • Students see their own growth

    • Coaches gain insight into instruction and engagement

    • Guardians understand progress without overreach

    • Organizations see trends without individual exposure

    This transparency prevents misinterpretation, reduces unintended consequences, and strengthens relationships

  • Institutions need outcomes. Students need dignity. SMSP delivers both.

    Designed primarily for institutional adoption in the first 3–6 months, SMSP provides:

    • Clear short-, medium-, and long-term outcome tracking

    • Pre- and post-assessments aligned to confidence, regulation, and communication

    • Well-being indicators without clinical claims

    • An ethical, scalable model for youth development

    Institutions gain confidence in impact without reducing students to data points.

    • To Students: Your voice matters. Your growth is yours.

    • To Guardians: Insight without intrusion.

    • To Coaches: Feedback that strengthens instruction.

    To Institutions: Measurable outcomes, responsibly delivered.

ADVISORS

Meet Your Coaches

  • Kelley Beauford

    Track Athlete Turned Confidence Builder

    From varsity sprints to coaching, Kelley helps athletes translate speed into discipline, mindset, and life skills. (Learn more)

  • Erick Matthews

    Discipline. Confidence. Next-Level Performance Erick brings structured training and resilience-building to help athletes stay consistent and perform under pressure. (Learn More)

  • Alonzo “Zo” Washington

    From McDonald’s All-American Nominee to Confidence Coach Zo pairs elite playing experience with parent wisdom to guide athletes through both performance and mindset. (Learn More)

  • Josh Crum, LMFT

    Building Stronger Athletes, On and Off the Court Josh blends coaching, mentoring, and performance strategies to help athletes dominate their sport and grow as leaders. (Learn More)

  • Bejour Wilson

    From NFL Gridiron to Your Training Plan Learn the discipline, work ethic, and poise Bejour Wilson carried from college to the pros—now tailored to youth athletes. (Learn More)

  • Mark Christian Ivy

    Leadership On and Off the Court From varsity captain to executive director and head coach, Mark Ivy empowers athletes to succeed in basketball and in life. (Learn More)