About Strong Mind Strong Performance

Founded by a parent of two teenage athletes and with over 10 years of youth development experience. Strong Mind Strong Performance™ was created to help parents and coaches connect with young athletes—going beyond skill and strength into self-belief, emotional regulation, and mental resilience. Research suggests that up to 90% of sports performance is driven by psychological factors—yet most development programs focus almost entirely on the physical.

Grounded in science. Built from experience.

OUR VISION

SMSP exists to grow confidence in our youth by strengthening the quality of their reflections, relationships, and communication.

We believe confidence is not built through correction or surveillance, but through healthy, consistent interactions that make young people feel seen, heard, and valued. SMSP is designed first for students — while giving Guardians, Coaches, and Organizations the visibility, safety, and outcomes they need to support them responsibly.

When SMSP works perfectly, students demonstrate measurable improvements in self-regulation, confidence, and communication within six weeks, while the adults around them gain clearer insight into how to support growth without diminishing agency.

Core Principles (How We Think)

Before the pillars, these guide every decision:

  • Asset-Based, Not Deficit-Based
    We do not “fix kids.” We surface strengths, patterns, and growth.

  • Human Judgment Always Comes First
    Technology supports reflection — it never replaces relationships.

  • Student Agency Is Non-Negotiable
    The platform is for students, not about them.

  • Transparency Builds Trust
    Growth is visible, contextual, and shared with intention.

The Five Pillars of SMSP

ADVISORS

Connect with a Professional Coach

  • Kelley Beauford

    Track Athlete Turned Confidence Builder

    From varsity sprints to coaching, Kelley helps athletes translate speed into discipline, mindset, and life skills. (Learn more)

  • Erick Matthews

    Discipline. Confidence. Next-Level Performance

    Erick brings structured training and resilience-building to help athletes stay consistent and perform under pressure. (Learn More)

  • Alonzo “Zo” Washington

    From McDonald’s All-American Nominee to Confidence Coach

    Zo pairs elite playing experience with parent wisdom to guide athletes through both performance and mindset. (Learn More)

  • Josh Crum, LMFT

    Building Stronger Athletes, On and Off the Court

    Josh blends coaching, mentoring, and performance strategies to help athletes dominate their sport and grow as leaders. (Learn More)

  • Bejour Wilson

    From NFL Gridiron to Your Training Plan

    Learn the discipline, work ethic, and poise Bejour Wilson carried from college to the pros—now tailored to youth athletes. (Learn More)

  • Mark Christian Ivy

    Leadership On and Off the Court

    From varsity captain to executive director and head coach, Mark Ivy empowers athletes to succeed in basketball and in life. (Learn More)

Coaches are independent contractors, not employees of Strong Mind Strong Performance™. The views, advice, and services they provide are their own and do not necessarily reflect those of Strong Mind Strong Performance.